Introduction

Each year, the Savannah Economic Development Authority publishes an annual report that serves as a barometer of our efforts, activities, achievements, goals and even the challenges we faced in the past year. These reports are an effective means of sharing detailed information about our work. In fact, since 2013 when we began publishing our annual reports online, close to 30,000 unique visitors have viewed the reports to learn more about SEDA and World Trade Center Savannah.

But that is not the only way we share information and connect with stakeholders. Each January, SEDA hosts an annual meeting for more than 600 people. SEDA also holds board of directors meetings almost monthly and WTCSav holds bi-monthly board meetings. All are open to the public and we encourage anyone interested to attend. Meeting dates can be found on seda.org. Most often the media attend and report on the meetings but there is no substitute for hearing and seeing the organization at work for yourself.

After all, the more you know, the more you can contribute meaningfully. We hope you find the 2016 SEDA Annual Report informative and look forward to seeing you very soon.

SEDA’s Efforts: The Funnel Effect

Our annual business plan utilizes the following tools to help us achieve our goals for measurable achievement:

  • 1) Generating Awareness
  • 2) Generating Conversations
  • 3) Generating Jobs and Investment

Much like a funnel, what begins as broad in scope ultimately narrows down to those few companies and industries with the highest potential for positive growth in the Savannah region.

 
Generating Awareness

“Much of [economic developer’s] high value work involves building relationships and making connections, and this work may not pay off for months or even years. In addition, much of their impact is influenced by market, demographic and other forces outside of their control.”

Making it Count: Metrics for High Performing EDOs
published by the International Economic Development Council (IEDC)

Each year, we set aggressive goals for lead generation in order to encourage positive growth of jobs and investment in our region. While the outcome is ultimately not under our control, much effort and carefully planned strategy is used to pave the way for continued progress.


Our annual business plan sets goals and measures the following:

  • Conferences and trade shows
  • Targeted Marketing Campaigns
  • Media awareness
  • Website visits
  • Social media
  • Advertising
 
Generating Awareness

309,772*

*Conservative estimated numbers.

Generating Awareness

309,772*

*Conservative estimated numbers.


  • Consultant broker outreach
  • Local, regional and state networking
  • Existing industry visits
  • New projects
  • Request For Information proposals (RFI)
  • Referrals
  • Client visits
  • Site and community engagement
 
Generating Conversations

4,336*

*Conservative estimated numbers.

Generating Conversations

4,336*

*Conservative estimated numbers.


  • New company announcements
  • Existing company expansions
 
Projects Announced

16

Projects Announced

16

 

To help put things into perspective, SEDA generated

271

conversations in 2016 to secure one company announcement.

How it All Begins

So where do announcements come from? Though media headlines are largely focused on new business locations (what are called attraction projects), the growth of existing local companies is vital to keeping the economy thriving and is a great selling point for new business attraction projects.

SEDA helps many local businesses grow and expand. Each year, the business retention and expansion director conducts more than 100 site visits with local businesses to inform them of programs, services, workforce development, training, community resources and expansion incentives. These efforts are so impressive, the program has been recognized by the International Economic Development Council.

For SEDA, 70-80 percent of announcements come from existing companies in Chatham County, which is aligned with what is generally accepted in the economic development industry.

Infrastructure

Expanding Manufacturing Potential by 3.5 Million Square Feet

In order for the continued growth of jobs and industry in our region, there must be available land to accommodate that growth. The year-end CoStar Vacancy report continued to show historically low vacancy rates. So when the right land becomes available, it receives SEDA’s full attention. To that end, in November 2016, the SEDA Board of Directors unanimously approved the purchase of a 685-acre property located off of Old River Road near Interstate 16. The property, which was purchased from Harry E. and Charlotte Kitchen, Jr. of The Foxfield Company for $5.087 million, is zoned industrial and master planned for 3.25-3.5 million square feet of industrial building space.

"The addition of up to 3.5 million square feet that can be managed and marketed by SEDA will give us much needed property and greater flexibility to entice manufacturing to Savannah," said Trip Tollison, SEDA President and CEO.

Thanks to foresight of Chatham County voters, $3 million in SPLOST VI funds were used in the purchase of the land with SEDA funding the remaining $2.087 million.

During the announcement, Steve Green, Chairman of the SEDA Board of Directors thanked voters, among others, saying, “I would like to thank Chatham County Commission Chairman Al Scott, Chatham County Commissioners and the county staff for supporting SEDA’s efforts to develop a manufacturing industrial park. Of course a special thank you to the citizens of Chatham County. Without their approval in this most recent SPLOST, this project could never have become a reality. Today’s announcement adds a much needed tool in our toolbox to bring well paying jobs and investment to Chatham County.”

Property Tax Abatements

SEDA Returns 14 Parcels to County Property Tax Digest

At the end of 2016, the Savannah Economic Development Authority returned more than a dozen parcels of land to the Chatham County tax digest. The action resulted in nearly $3 million in additional annual property tax revenue for an increase of 1,200 percent.

“Property tax abatements are one of the best tools in SEDA’s tool kit as we work to grow jobs, but it’s also one of the most misunderstood,” stated SEDA president and CEO Trip Tollison. “To qualify for a tax abatement, a project must be one that we are competing for with at least one other area, or it could be an existing company that wants to expand and needs some assistance to make it happen – bottom line: it must be a project that will create jobs and investment in the community.”

If a project does qualify, SEDA can take the property of interest off of the tax digest for a set number of years; however, the interested company must fulfill its promise and once the now-developed property goes back on the tax rolls, it will do so at its full current value as of the end of the abatement period.

“This is an earned incentive and something every community does and we have to do it to be competitive,” added Tollison.

According to Tollison, “It’s a short-term investment for a long-term gain. In order for us to be competitive on incentives, we have to offer some sort of tax abatement that allows companies to forego the full load of property taxes while they are making substantial infrastructure and jobs investments in our community.”

Gulfstream offers a direct example of tax abatement benefits to our region. When Gulfstream was considering expansion in 2006 and 2010, they looked at all options – including their other facilities from Oklahoma to Long Beach, California, all of which were offering incentives. According to Gulfstream President, Mark Burns, “We twice chose to expand here because of the tremendous support network, from the port, the rail system, the interstates and the airport to the strong economic development incentives that SEDA helps manage. Other locations had one or two of those elements but not everything we needed to continue growing business. In multi-site competitions, these incentives are important.”


Gulfstream RDC

Pre-abatement assessment $286,000

2016 assessment $9.5 million


Pre-abatement taxes $4,570

2016 taxes $158,718


CenterPoint Garden City LLC

Pre-abatement assessment $736,200

2016 assessment $8.1 million


Pre-abatement taxes $7,600

2016 taxes $104,813


IKEA

Pre-abatement assessment $2.4 million

2016 assessment $38.8 million


Pre-abatement taxes $0*

2016 taxes $517,915

* Prior to IKEA acquiring the property, it was owned by the state of Georgia.

Each phone call, RFI completed, tradeshow attended, marketing effort executed, event planned and all actions in between, support the efforts that lead to the creation of jobs and investment in Chatham County. 2016 was no different. Below is SEDA’s Top 10 for 2016:

10

Total net surplus is estimated to be $1.7 million for 2016, $1.1 million higher than budgeted.

9

Combined marketing and sales efforts with the Savannah Harbor-Interstate 16 Corridor Joint Development Authority including business development trips, new website, materials and video.

8

More than $61 million in direct economic spend by entertainment productions in Chatham County with 104 professional and 176 student productions. Savannah was also named number one “Best 10 Small Places and Towns to Live and Work as a Moviemaker” by MovieMaker magazine.

7

World Trade Center Savannah recognized as having one of the most active websites in the entire World Trade Centers network.

6

Received approval from the United States Citizen and Immigration Service for Savannah World Trade Center for Investment.

5

Management of the Savannah Area Film Office transferred to SEDA.

4

Creation and passage of the SEDA Creative Technologies Incentive, the first-ever local incentive plan for the creative tech sector in Savannah.

3

Purchased 685-acre property located off of Old River Road near Interstate 16 that is zoned industrial and master planned for 3.25-3.5 million square feet of industrial building space.

2

Returned 14 parcels of improved land to the Chatham County tax digest, resulting in almost $3 million in additional property tax revenue - an increase of 1,200 percent in just 10 years.

1

Every dollar invested and every retained or new job that SEDA helped facilitate. Including 1,026 new job opportunities and $279 million in investment.